PBA Poster Boys

I found this at http://www.video48.blogspot.com/.

This is a vintage poster where PBA players are plugging a Coca-Cola and Sprite promotion.

This happened in 1976.


From the get-go, you get a glimpse on who’s who in the PBA during those days. Acting as the main poster boys are Ramon Fernandez and Manny Paner. Fernandez was THE dominant inside force back then and Paner wants to unseat him. For some reason, Fernandez is called “Tito”. Fortunately the name didn’t catch attention.

“Tito” and Manny Paner were the big names but the ad featured six other superstars.

Can you recognize them without bastardizing further?

You have to be a foreigner if you failed to recognize Robert Jaworski. Then playing for Toyota, the guy is one of the most popular players to represent the league… ever. He was a one-time MVP and a many-time mythical team member. He is dubbed “The Living Legend” and he is the poster boy of Ginebra up to this time.

Estoy Estrada plays guard forward for Royal Tru-Orange. I know he was a great scorer but I also know that his PBA tenure didn’t log ten years. He could be a superstar during that era but perhaps injuries made his career wane.

Francis Arnaiz was Jaworski’s backcourt mate for more than a decade, called Mr. Clutch, he has the ability to knock down the jump shots to upset the opposing team’s defense. He was also a catch… at one point he was juggling his basketball career with his acting career.

Atoy Co is another player who is just like Jaworski, Arnaiz, and the next guy in the list. He also made an acting career with his hoop awesomeness (Philip Salvador and Ronnie Ricketts sidekick). But this former MVP was one of the most hailed. Dubbed the Fortune Cookie, he was instrumental in Crispa’s Grand Slam where his offense proved vital for their cause.

Yoyong Martirez is well-known as part of Vic Sotto’s collection of sidekicks. He was also a renowned playmaker whose expertise is to swipe the ball from his foes. He was also a part of the league’s All-Decade team in 1985.

Finally, we all know how lethal Bogs Adornado’s jump shot is. He is the only three-time MVP existing in the league today. During that time, he was the reigning and defending MVP. He would go on to become the league’s first back-to-back MVP.

How funny it is that back then, posters are so simple and so… gay?

“Hey, I’m Tito” isn’t masculine!

Imagine Asi Taulava saying that?

Anyway, Jaworski managed to redeem himself by appearing in ads where he’ll “dunk” the ball (during his Kaypee days) or he is with his friends drinking gin (with Manny Pacquiao no less).

Game over!


Post a Comment