The Lynx Effect?

In some countries, Axe is called Lynx. While their names are different, the apparent effects are insanely similar. Or so it seems.

  You guessed it, I am researching different concepts I am planning to execute in one of my plugs. These award-winning commercials give you the idea that 1) some people are smarter than others; and 2) some people are quick to think than others. I can’t say I can do this ad campaign because me and raunchiness shouldn’t mix (or else censorship will kick me in the nads). But then again... 

Game over.


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